Love Catalina Island Tourism Authority Overview

Love Catalina Island Tourism Authority, formerly known as the Catalina Island Chamber of Commerce & Visitors Bureau, is the official Destination Marketing and Management Organization for Catalina Island*.

Love Catalina, the Catalina Island Tourism Authority, supports Avalon and Two Harbors businesses as well as the people who visit Catalina Island.

Mission

Businesses, Residents and Visitors Benefit from Catalina Island’s Vitality as a Year-Round Tourism Destination, with outcomes that make the best use of available resources.

Purpose

Love Catalina Island Tourism Authority works to promote the overall prosperity and welfare of the Catalina Island Area, helping residents and every part of the business community thrive. The organization provides the promotional tools needed to support that goal, with special focus on the area’s economic, civic, commercial, cultural, industrial and educational interests.

The corporation is organized exclusively for purposes within the meaning of section 501(c) 6 of the Internal Revenue Code of the United States.

Vision

Avalon and Catalina Island are envisioned as a community where residents, local businesses and civic leaders support tourism promotion and economic strength in order to:

• Ensure economic growth
• Encourage conservation of precious resources
• Be stewards for Catalina’s unique character
• Prepare for crisis or change
• Establish/maintain ample finances
• Be flexible and adaptive

Organization Details

• IRS Classification: Nonprofit organization
• Incorporated: 1949
• Structure: Governed by a 19 Member Board of Directors

Duties and Responsibilities

Love Catalina Island Tourism Authority’s work includes, but is not limited to:

• Tourism Promotion
• Media Relations
• Visitor & Member Services, including Mixers, Fixers and operation of the Catalina Island Visitor Center
• Film Commission responsibilities, including the work of the Avalon Film Office and serving as a hub for Catalina Island Film Liaison Services
• Event Management and Support services
• Tourism and Economic data Collection and Reporting

Information is available for those interested in becoming a member of the organization, as well as resources such as upcoming board meeting agendas, financials, the board of directors roster, bylaws and contact information.

2026 Visitor Guide

The 2026 Visitor Guide is now available. Visitors can stop at the Catalina Island Visitor Center to pick up a copy or view it online.

Destination Marketing and Management Organization

*A Destination Marketing and Management organization (DMO) is an organization that promotes a location as an attractive travel destination. DMOs are generally tied to the local government infrastructure as a form of Economic Development, often with funds being generated by specific taxes, such as hotel taxes, membership fees and sometimes government subsidies.

Transparency

Love Catalina Tourism Authority has earned a Candid Gold Seal of Transparency!

The organization maintains a nonprofit profile so supporters can stay current on its impact and have the information they need to support its work with trust and confidence.