Love Catalina Island Tourism Authority

Programs and Initiatives

Community Clean Ups

Led by Bleu World, Love Catalina Island & Avalon Rotary

2026 By the Numbers

2025 By the Numbers / Updates

2024 By the Numbers / Updates

2023 By the Numbers / Updates

Care for Catalina held numerous community clean-ups alongside community partners such as the City of Avalon, Bleu World, Rotary Club of Avalon, and the Los Angeles Sheriff's Department.

The May 2023 Community Clean-Up was supported by the Avalon Rotary Club and its Interact Club Members, plus over 100 LA County Sheriff’s Explorers. Together, volunteers removed well over 100 lbs. of trash from Catalina’s beaches, canyons, and popular viewpoints.

Clean-up work also extends below the waterline. In April, the annual Avalon Harbor underwater clean-up centered on Catalina’s ocean environment by removing harmful debris from underwater areas. Catalina Divers Supply and Avalon Rotary Club organized the effort with 500 registered divers, 70 non-diving participants, and over 60 volunteers.

In June, Avalon Rotary Club and 5 volunteers collected 43.65 lbs of trash in just over an hour.

In July, 11 community members joined the town clean-up and collected 104.17 lbs from hills and beaches.

In August, Avalon Rotary Club & Christy Lins hosted a major cleanup where 9 volunteers gathered 67.1 lbs of trash.

In September, the Community Clean up focused on beaches. With 9 volunteers, Avalon’s full coastline was walked, resulting in 33.2 lbs of trash collected.

The October Community Clean-Up brought together 42 volunteers in Avalon and Little Harbor Campground, with 118.7 lbs of trash collected.

The November Community Clean-Up involved 13 volunteers and produced 110.5 lbs of trash and recycling.

Ongoing Initiatives & Programs

Invasive Plant Removal

Invasive species can damage ecosystem health, the environment, and even human health. Care for Catalina has coordinated Invasive Plant Removal Days. At White’s Landing, volunteers removed 17,247 Sea Rocket Plants, an invasive weed species on the Island. 15 team members and helpers from Love Catalina and Catalina Island Conservancy participated.

Recycling Efforts

Recycling and efficiency remain central to Care for Catalina’s clean-up work. In April, Shred Days are hosted with local businesses and volunteers, with the purpose of shredding old documents so they can be recycled off the Island.

Alternative Fuel

Care for Catalina has focused on preventing unnecessary pollution on the island and is pleased that Biodiesel is now the preferred fuel for most passenger ferries serving Catalina. Biodiesel is a renewable, biodegradable fuel made from vegetable oils and soybeans. Catalina Express has put a biodiesel fuel program in place for vessels fueling at its two busiest departure locations: the Port of Los Angeles and the Port of Long Beach.

Catalina Express has long prioritized environmental responsibility and has strived to go above environmental regulations to help preserve Southern California’s coastline. Across the years, Catalina Express has collaborated with marine architects and engine manufacturers on vessels designed to reduce emissions. The fleet’s eight vessels have been re-engined to lower nitrogen oxide emissions and updated for Environmental Protection Agency Tier 2 or Tier 3 regulations for emissions levels. As far back as 2017, the Port of Los Angeles reported that Catalina Express reduced 800 tons of nitrogen oxide emissions, 30 tons of particulate matter emissions, and 10,000 tons of greenhouse gas emissions – the equivalent of 10,000 cars.

The source page includes attributed remarks from Greg Bombard, President and CEO of Catalina Express, and City Manager David Maistros. These voices highlight emissions reductions, vessel updates tied to Environmental Protection Agency Tier 2 or Tier 3 regulations for emissions levels, and the arrival and rollout timing for Avalon’s electric transit vans and micro-transit vehicles.

Recently, the City of Avalon approved a requirement that future commercial vehicles, known as autoettes, use electricity as their power source beginning January 1, 2024. The city is also introducing an all-electric fleet for transit services. The new electric vehicles will include 2 full-size ADA-compliant vans and up to 4 micro-transit vehicles that are electric and smaller in size.

Recognition

Select Registry 2024 Craft Lodging Awards

Love Catalina Care For Catalina Sustainable Tourism Award

The Care For Catalina Sustainable Tourism Award recognizes outstanding work by a business or organization supporting sustainable tourism on Catalina Island. Care For Catalina initiatives became part of the Catalina Island Tourism Authority in 2019. The Sustainable Tourism Business of the Year Award was created to honor an exceptional business contribution to advancing sustainable tourism in/to Avalon and Catalina Island.

Southern California Edison's Water Conservation Program

Have a nomination? Please send your water conservation story to catalinawater@sce.com to help spread awareness in the community and have a chance to receive a small prize.

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