Intentful.ai

AI 101: Travel & Tourism Program

A 3-month, cohort-based online program for building everyday confidence with AI tools at work and in life, created in response to demand from travel and tourism professionals.

Build ease with AI in your daily work

AI 101: Travel & Tourism is an online, live cohort experience designed to help you get comfortable using AI tools in routine professional and personal contexts.

What the program includes

Across Six sessions, participants develop practical confidence using AI tools.

This is not a sequence of recordings or a lecture-only format. It is a live, interactive program built around hands-on practice, alongside peers working across the travel and tourism industry.

Week 1

AI foundations

Key terms, important tools, and a practical guided walkthrough help you begin using AI confidently from the first session.

Week 3

How AI understands your travel brand

Explore how AI systems read, interpret, and describe your destination or brand for travelers, plus steps you can take right away.

Week 5

Prompting, agents, and everyday AI workflows

Learn how to communicate more effectively with AI tools, create time-saving agents, and weave AI into the processes you already rely on daily.

Week 7

AI for travel marketing, content, and discoverability

See practical ways to apply AI to content production, marketing activity, and helping your brand appear in AI-powered travel planning.

Week 9

Advanced AI capabilities and what comes next

Look ahead at new tools, emerging functionality, and ways to keep up as AI changes without becoming overwhelmed.

Week 11

Live Q&A and cohort capstone

Bring the program together through open Q&A, peer conversation, and a practical path for continuing to build AI fluency after the cohort.

Who this is designed for

AI 101: Travel & Tourism is for travel and tourism professionals who want to become more at ease with AI.

DMO and tourism board teams

You understand that AI is reshaping how travelers plan, but you have not had the time to properly test the tools yourself. The program creates dedicated, structured room to practice at a pace that fits around your day job.

Hotel, attraction, and hospitality marketers

You may already be experimenting with AI, but want to move further into stronger prompts, smarter workflows, and a clearer view of what is possible. The program helps you move from curiosity toward confidence.

Travel marketing leaders

Your team is bringing up AI, your board is bringing up AI, and you need more than surface-level talking points. This program gives you the practical, hands-on grounding needed to guide the conversation.

Next cohort details

Three months. Six live sessions. A peer group from the travel industry, with the confidence to apply AI tools in your work every day. Full details and pricing are shared directly with interested participants.

About Intentful's AI 101: Travel & Tourism

AI 101: Travel & Tourism is a live, online cohort program from Intentful, created to help travel and tourism professionals get comfortable using AI tools in daily work. Over 3 months, participants join six live sessions held twice per month in small groups. Topics include AI fundamentals, prompting and agents, everyday AI workflows, travel marketing use cases, AI discoverability, and emerging capabilities.

The program is intended for DMO and tourism board teams, hotel and attraction marketers, and travel marketing leaders across experience levels. It operates by cohort, with dates, group size, and pricing provided directly to registrants.

Visit the AI 101: Travel & Tourism — Intentful page →